5 months ago
169 
Jürgen Klopp at Anfield on May 14, 2024 in Liverpool, England. | Photo by Nikki Dyer - LFC/Liverpool FC via Getty Images
It is a new era, friends
Liverpool FC have today been recognized as the first Premier League club to reach 10 million subscribers on YouTube, receiving a Diamond Play Button award in recognition of the accomplishment from the company.
Though new media can be met with disdain in some areas, influence and growth is important for any club in this modern era, and the feat deserves recognition.
The club’s senior VP of digital, Drew Crisp, was incredibly pleased to see the success of the work done by his staff: “We’re thrilled to be the first Premier League club to reach this impressive milestone and lead the league in content creation.
“To achieve 10 million subscribers is not easy and it’s exciting to now be a Diamond Creator, one of only a few sporting creators in the UK.
“We’re extremely proud of our original content and that by delivering it on our YouTube platform we can easily connect with our global fanbase wherever they are in the world.”
Charles Kerr, strategic partner manager at YouTube UK, added: “Liverpool FC is one of the world’s most iconic and successful football clubs, with an unparalleled history and a truly international fanbase.
“It’s therefore no surprise that they have reached this incredible milestone of 10 million subscribers on YouTube, and it is testament to LFC’s tireless efforts building an online community of fans through creative, authentic content – from match highlights and interviews to vlogs and Shorts.
“We’ve also seen the channel make great strides through Memberships and other exciting new features on the platform like podcasts and expanding globally with multi-language audio. We’re thrilled to give Liverpool its Diamond Play Button, and we’re so excited to see the club and English football continue to flourish on YouTube.”
